Author: CFG

Hi! I am a Certified Public Accountant, Qualified Mentor of the Philippine Center for Entrepreneurship, and a Personal Finance Enthusiast.

4 ways to promote your products online

4 ways to promote your products online

To promote your products online needs a different strategy compared to traditional promotions. Customers do not get to personally see you while talking to them. There is a high degree of curiosity on their part because they also do not see and touch the products that you are selling. Therefore, this bothers online sellers a lot who all they want is to make that FIRST sale.

Write articles through your blog

One way to promote your products online is to write articles about them through your blog. You have to be creative in the promotion. Ensure that your products are sufficiently described in order to entice readers to buy your products. Search Engine Optimization (SEO) also plays an important role in blogging. There are keywords which need to be emphasized but make sure they are not “overemphasized” because the internet system might consider it a “spam.” Overall, write articles about your products in a way that readers will easily understand. The content is the most important part in a blog.

Collect emails

In offline promotion, calling cards or any form of exchanging of contact details are dominant strategies in “collecting” potential customers. To promote your products online, it is necessary that you will be able to attract readers to subscribe to your blog. Through subscription, the email addresses of your readers who now become your followers will be stored in the system. Thus, informing them of your future products will be easy.

Advertise on Social media

The power of social media is never to be underestimated if you want to promote your products online. It is crucial to know your target market. Social media sites cater to different market segments. Have time to research about those target markets that different social media sites are catering to. This is to avoid wasting your time and resources in promoting your products to the wrong channel.

Participate in relevant forums

There are a lot of forums over the internet. There are also groups in different social media sites which are created because of a common interest. To promote your products online, make sure that you join relevant forums. It is inappropriate to participate in religious forums and advertise your products about contraceptives. If your product is about “making money,” then a forum on personal finance is a good avenue to promote your product.

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Finding Your Niche

3 considerations in finding your niche.

Finding your niche is a challenging endeavor especially when you do not know yourself that much. Therefore, knowing yourself is an important step in finding your niche. It is like going to a recollection or a retreat that guides you in discovering yourself.

Know your interests or passion

What do you like doing the most? Do you find joy in what you are doing? These are obvious questions that you need to answer in finding your niche. Sometimes we are faced with so many interests but I believe there is only one that stands out—your passion. My passion, for example, is teaching. Yes, you read it right! I am a Certified Public Accountant in the field of academe. This occupation does not seem to be “work” for me. I have not cursed Mondays since I started teaching. I think the “litmus test” of your passion is the “Monday Cursing.” If you find yourself not anymore “cursing” Mondays then it is most likely that you have found what you love doing and that becomes your passion.

Are there problems that you can solve?

Many entrepreneurs leverage on this. They seek for problems and try to find for solutions. My unsolicited advice to you is to seek for problems and help find solutions through your niche. A TV reporter may not be an expert to a certain problem, but because he/she was able to announce it over the television, he/she became a bridge to the solution.

Do you know your competitors?

If you want to monetize your passion, it is best that you also try look at what your competitors are doing. It is not necessary that you exactly copy what they do. By knowing your competitors, you will be able to find out the markets which they have not yet tapped. Moreover, you will be able to discover their suppliers both for ingredients and packaging. Knowing your competitors is essential to pricing your products or services.

 

-For personalized coaching tips, visit business coaching

-You may also want to take a look at my digital products

Mistakes in running a business

 mistakes in running a businessA lot of companies have committed mistakes in running a business. Companies both small and big fail all the time, only in the USA alone there are thousands of failed business ventures. The smaller businesses failing you don’t hear about very frequently, unless it’s a small local company in your community.

Here are some mistakes in running a business that numerous individuals know about, there has been several bigger businesses that have failed miserably which are not in this list as well. This list is merely composed of 5 firms that stand out and nearly all these are several types of businesses, from on-line companies to large corporate banks. A number of these failed due to greed, and one was simply bad company, or instead only a scam. Pets.com was an excellent idea, but they failed miserably since they tried to grow way too quickly. Lots of businesses through the years have made the same error and it ended up placing them in a hole they were adhered digging out of, or, like Pets.com is completely failed and there is no way out.

The main problem Pets.com had was growing too fast as mentioned above briefly, but going into greater detail will help you see why it had been a failure. The business grossly over extended by opening national networks of warehouses right out from the starting gate. Due to their advertisements they built up a great brand, and several people knew about them, but what they were providing wasn’t actually something customers were into, so sales were terrible which is what killed the business gains. The businesses inventory had been at $11 in the first quarter of 2000 also after that dropped down to $0.19 by Nov of 2000 and that went the company shut down.

At one time SwissAir had been the national airline of Switzerland plus they used to be so economically secure and the airline company was frequently called the flying bank. Swissair started up in 1931 and became one of the top international airlines in the world for over sixty years. At the late 90’s the company made some major problems with their investment management and it started going down-hill from there. Once the terrorist attacks happened on 9/11 the gambles they had made with their money management really took a huge hit on Swissair and they were overwhelmed with debt. Bad management and bad ideas through the 90’s took their cost and in 2002 the company went below to good.

-For coaching tips please visit business coaching

Starting a business

Starting a business is a big step for anybody to take, as it might need leaving the comfort and protection of a normal job for a more dubious economic future. Small business success could also need lots of planning, enough first capital to maintain the owner throughout the start-up period and perhaps a little chance. These are a few numerous reasons people make the choice to start a small company. At any time you start your very own business, you’ve a chance to make an unlimited income based on one’s own attempts as well as the failure or success of the business.

This differs from working for a business where your income might be restricted to a wage construction or the assessment of your performance by your superiors. Beginning your very own business allows you to earn a living while pursuing something to get which you’ve a strong passion. You might have a special talent, like writing, playing music or repairing cars that you have enjoyed as a hobby. By making it a company, you could find more satisfaction in your work life that may lead to a happier life usually. You’ll have a concept for a service or product which meets an unfulfilled need in the market.

By turning your idea into a company, you could be the very first to meet that need that may result in a money-making venture. You could draw even more by training your idea to others or by developing a business model, which you may develop into a business. Beginning a company might be a way for all those who’re tired franchise routine 9-to-5 grind to leave the corporate world as well as come into a more versatile lifestyle. Depending upon the kind of business you choose, you might be capable to work a much more flexible schedule, which could enable you to spend additional time with friends and family. A company might also appeal to people who enjoy making their very own decisions without direction from others. Owning a Company allows you to be more innovative and express yourself.

-For coaching tips please visit business coaching

What is a Mutual Fund?

What is a Mutual Fund?

A favored of proficient experts and newcomers alike, mutual fund investments have collected plenty of attention during the last decade as a practical way to save for retirement, assemble a financial portfolio, and accomplish other financial goals. Like any investment, it is worthwhile to have a look at the info available to make the most informed decision. Essentially, each share presents the investor proportionate ownership of the fund’s holdings as well as the income these holdings generate. Investors buy shares from the fund itself rather than from other investors. The price investors pay for mutual fund shares is the fund per share net asset value plus investor fees.

Mutual Fund Versus Hedge Fund?

Mutual fund shares may be sold back to the fund, as well as new shares may be created to accommodate new investors. You may have heard the term Hedge fund before. There is a misconception that hedge funds are interchangeable with mutual funds, but these conditions actually refer to two quite different things. Hedge funds are private, unregistered investment pools that don’t follow the same rules that apply to mutual fund opportunities for the investor protection – rules that need liquidity, redeemable shares, as well as fairness in pricing. One of numerous motives mutual fund investments are popular is as they’re relatively cheap to invest in.

Why Mutual Funds?

Their affordability factor makes them very practical for the common or starting investor to pursue as you can invest just about any amount of cash in mutual funds, per the issuing company’s recommendations. They also provide diversity of funds, permitting your opportunities to be spread out across a broad range of companies and sectors that reduce the total risk. There are several drawbacks to consider, too. There are costs associated with mutual funds despite any unfavorable returns, including sales charges, annual fees, and taxes. Mutual fund opportunities also force the investor to give up a specific amount of control since investors usually can’t determine what a fund portfolio appears like at any time. Real time pricing info is challenging to obtain since the price of which you buy or redeem mutual fund shares depends upon the fund’s NAV (Net Asset Value), which could not calculate until hours after you have placed your order.
Nonetheless, Mutual Fund is a way to reach ordinary investors and tap the financial market.

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