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4 ways to promote your products online

4 ways to promote your products online

To promote your products online needs a different strategy compared to traditional promotions. Customers do not get to personally see you while talking to them. There is a high degree of curiosity on their part because they also do not see and touch the products that you are selling. Therefore, this bothers online sellers a lot who all they want is to make that FIRST sale.

Write articles through your blog

One way to promote your products online is to write articles about them through your blog. You have to be creative in the promotion. Ensure that your products are sufficiently described in order to entice readers to buy your products. Search Engine Optimization (SEO) also plays an important role in blogging. There are keywords which need to be emphasized but make sure they are not “overemphasized” because the internet system might consider it a “spam.” Overall, write articles about your products in a way that readers will easily understand. The content is the most important part in a blog.

Collect emails

In offline promotion, calling cards or any form of exchanging of contact details are dominant strategies in “collecting” potential customers. To promote your products online, it is necessary that you will be able to attract readers to subscribe to your blog. Through subscription, the email addresses of your readers who now become your followers will be stored in the system. Thus, informing them of your future products will be easy.

Advertise on Social media

The power of social media is never to be underestimated if you want to promote your products online. It is crucial to know your target market. Social media sites cater to different market segments. Have time to research about those target markets that different social media sites are catering to. This is to avoid wasting your time and resources in promoting your products to the wrong channel.

Participate in relevant forums

There are a lot of forums over the internet. There are also groups in different social media sites which are created because of a common interest. To promote your products online, make sure that you join relevant forums. It is inappropriate to participate in religious forums and advertise your products about contraceptives. If your product is about “making money,” then a forum on personal finance is a good avenue to promote your product.

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Finding Your Niche

3 considerations in finding your niche.

Finding your niche is a challenging endeavor especially when you do not know yourself that much. Therefore, knowing yourself is an important step in finding your niche. It is like going to a recollection or a retreat that guides you in discovering yourself.

Know your interests or passion

What do you like doing the most? Do you find joy in what you are doing? These are obvious questions that you need to answer in finding your niche. Sometimes we are faced with so many interests but I believe there is only one that stands out—your passion. My passion, for example, is teaching. Yes, you read it right! I am a Certified Public Accountant in the field of academe. This occupation does not seem to be “work” for me. I have not cursed Mondays since I started teaching. I think the “litmus test” of your passion is the “Monday Cursing.” If you find yourself not anymore “cursing” Mondays then it is most likely that you have found what you love doing and that becomes your passion.

Are there problems that you can solve?

Many entrepreneurs leverage on this. They seek for problems and try to find for solutions. My unsolicited advice to you is to seek for problems and help find solutions through your niche. A TV reporter may not be an expert to a certain problem, but because he/she was able to announce it over the television, he/she became a bridge to the solution.

Do you know your competitors?

If you want to monetize your passion, it is best that you also try look at what your competitors are doing. It is not necessary that you exactly copy what they do. By knowing your competitors, you will be able to find out the markets which they have not yet tapped. Moreover, you will be able to discover their suppliers both for ingredients and packaging. Knowing your competitors is essential to pricing your products or services.


-For personalized coaching tips, visit business coaching

-You may also want to take a look at my digital products